AAV Brand Story  
AAV Collection also known as “All About Vacation” is a Korean-based high-end designer brand that designs and produces timeless, femme and statement-making pieces using European luxury fabrics and textiles.


AAV Concept  
The philosophy behind the founder and designer of AAV Collection, Lee Joo-Hee, lives by the slogan of “Special lives, special days”. The rationale behind this saying reflects the concept of AAV Collection, which is that we are going to have many fashionable, feminine and elegant pieces that romanticises our everyday lives in a special way.


AAV Home    
Our brand is headquartered in the heart of Seoul, South Korea which our motive aims to transcend trends on the latest styles, fashion and vision.